PVRLib > 90% of DVR users skip commericals

http://www.adjab.com [AdJab] This news comes as a surprise to no one I'm sure if they Have a DVR (I have a DirectTv/Tivo unit I profess undying love to daily), and maybe it even seems a bit, low, well it would be. That's just the overall numbers the most desireable 18-34's skip ads 97% of the time.

Some related posts from Technorati and Google.

 Techdirt. Techdirt.: However, the numbers are pretty high -- much higher than previous studies, which suggests the practice of fast forwarding through commercials is only increasing. Still, other recent studies have shown that the problem isn't just commercials, but bad commercials and the fact that there are too many of them. (via Cosmos)

[Thomashawk.com] Thomas Hawk's Digital Connection: March 2005: Although my commentary and analysis on “PC and Standalone Digital Video Recorders, Strategies to Cope with an Uncertain Market” will address both the standalone TiVo type DVR as well as the PC based DVR, much of my writing will be focused specifically on Microsoft’s Media Center Edition platform and TiVo’s standalone potential as I feel that these platforms represent the best chance for standalone success in the marketplace today. Certainly there are other platforms however and although “PC and Standalone Digital Video Recorders, Strategies to Cope with an Uncertain Market” singles out both TiVo and Microsoft specifically for case studies, it is worth recognizing that the standalone DVR business is more than a two horse race.

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