PVRLib > ABC: Always Being Clueless

[Medialoper] ABC, the network that has been at war with DVR owners for the past several yearrs may be going nuclear. According to at least one report, they are in talks with cable & satellite companies to disable the fast-forward button on future DVRs.

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Reviews.cnet.comhttp://reviews.cnet.com [Reviews.cnet.com] ABC ad exec floats disabling DVR fast-forward buttons - Alpha Blog ...: ABC president of advertising sales Mike Shaw says people aren't into their DVRs solely because of fast-forwarding through commercials--they just like the on-demand nature of being able to record shows and watch them whenever they want. And just because every video-recording device in the history of mankind has had a fast-forward button doesn't mean that we'd eventually get used to not having one just because that's less of a hassle for the networks than having to adjust to a new advertising strategy, right?

http://newsbusters.org [Newsbusters.org] ABC Exec. Lobbies to Disable DVR Fast-Forward During Commericals ...: ABC HAS HELD DISCUSSIONS ON the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.

http://cnet.nytimes.com [Cnet.nytimes.com] ABC ad exec floats disabling DVR fast-forward buttons - Alpha Blog ...: ABC president of advertising sales Mike Shaw says people aren't into their DVRs solely because of fast-forwarding through commercials--they just like the on-demand nature of being able to record shows and watch them whenever they want. And just because every video-recording device in the history of mankind has had a fast-forward button doesn't mean that we'd eventually get used to not having one just because that's less of a hassle for the networks than having to adjust to a new advertising strategy, right?

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