PVRLib > DVR Ads Go Personal With MSN
[Marketing Blog Bent On Market Research & Advertising Technology] The company just filed for a patent for tracking and customizing ads stored on digital video recorders, which in Microsoft's case today means Media Center PCs, according to Web Pro News. Microsoft prefers to license its technology to consumers electronics companies, so I would expect the company to encourage box builders to incorporate AdCenter technology for personalizing ads.
Some related posts from Technorati and Google.
[Pvrwire.com] PVR Wire: If you're one of the unfortunate people who pre-ordered Sky's HD Sky+ PVR service, only to be told that you wouldn't be be able to watch the World Cup in wonderful HD glory because BSkyB's technology partner's let them down, then you'll be relatively pleased to know that your HD box will be installed soon.
[Blogs.pcworld.com] PC World's Techlog TiVo Tacks Ads Onto Shows: If they encroach any further into what I consider a sort of virtual "personal space" (how I choose to view programs) then I may never buy one. Right now I use a computer as a DVR and have no real reason to get TiVo.
Reflected tags on Technorati: Blog, Tivo, PVRLib