PVRLib > DVR Advertising Gets Rolling
[Zatz Not Funny. . .] David Kiley spotlights “ad guru” Rishad Tobaccowala and the inevitability of advertisers finding us in the “new-media” era. I can only hope, as we move forward, that the Comcast’s and TiVo’s of the world will advocate for consumers and strike a reasonable balance that allows them to rake in the advertising bucks without spamming us into oblivion.
Some related posts from Technorati and Google.
[Chrisbusch.com] Chris Busch: Media - Television: From the article - "Tobaccowala predicted that the dispersement of the mass audience means that .Check out the story by Matt Haughey over at PVR Blog.
[Smlxtralarge.com] SMLXL - Trends Archives: Talking at times more like a pony-tailed, new-age technophile than a septuagenarian old-media god-like figure, Mr Murdoch said that news “providers” such as his own organisation had better get web-savvy, stop lecturing their audiences, “become places for conversation” and “destinations” where “bloggers” and “podcasters” congregate to “engage our reporters and editors in more extended discussions.” He also criticised editors and reporters who often “think their readers are stupid”.
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