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June 13, 2005

Moviegoers staying home

[~Tech Angel~] There have been many times where we've decided not to go see a movie simply because we were on the fence and knew it would be out on DVD in a couple of months anyway. With the decreased amount of time between theatrical release and the DVD release, this will happen more and more with moviegoers. I remember when it used to take a year or so for movies to come out and that was the deciding factor in going to go see an "on-the-fence"

Some slightly related from Technorati and Google.

[Milblog] Quality is fixable?: Studios have made more on DVD sales and licensing products than on theatrical releases for some time. Now, technologies like TiVo and video-on-demand are keeping even more people at home, as are advanced home entertainment centers, with their high-definition television images on large flat screens and multichannel sound systems.

[Annotatedtimes.blogrunner.com] blogrunner: With Popcorn, Soda and TiVo, Moviegoers Are Staying Home: "Studios have made more on DVD sales and licensing products than on theatrical releases for some time. Now, technologies like TiVo and video-on-demand are keeping even more people at home, as are advanced home entertainment centers, with their high-definition television images on large flat screens and multichannel sound systems."

[Peterthink.blogs.com] Thinking by Peter Davidson: More on DVD Marketing: Seeing the studios relying heavily on the inclusion of extra footage or deleted scenes as enticements to purchase the movie makes me wonder how long it will be until the theatrical release of a film is more blatantly shaped as a "commercial" promoting the DVD. Will there be a crawl or a pop up at the bottom of the screen saying "Find out more about the making of this scene on the DVD." or will there be cliff-hangers at the end of the movie that will be resolved by added footage in the DVD? Moves like these seem inevitable given the huge revenues generated by DVD sales.

Indiescene.net[Indiescene.net] Movie Marketing Blog - Movie Marketing Update: February 2005 Archives: While suggestive, the ads are not really any worse than a swimsuit issue, and they definitely capture the attention of their target market. In fact, compared to the relatively tame, off-target key art for the theatrical release, the DVD ads have been well thought out. This is just one more example of studios rethinking the DVD campaign on its own terms, especially when the theatrical campaign underperformed.

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Posted at June 13, 2005 10:16 AM

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