PVRLib > TiVo Announces Ad Search Capability
[Much Ado About Marketing] The technology is aimed at giving advertisers a more targeted and interested pool of potential buyers while attempting to steer users away from skipping all ads that flicker across their television tube."This is an interesting turn, especially given the announcement a couple of weeks ago by the major networks concerning the penetration of DVR's like TiVo and the resulting increase in audience viewership. The ploy from the networks was clearly an attempt to justify higher ratings (Nielson also announced they would start counting TiVo and other recording devices in their ratings numbers) and, subsequently, higher rates.
Some related posts from Technorati and Google.
[Tvharmony.com] TVHarmony: Comcast's Bay Area DVR Rollout has Problems: Johnson said Friday that some of the company's service representatives had apparently misinformed callers about the Bay Area DVR rollout. But he said the company is indeed offering DVRs throughout the Bay Area, has begun installing them, and expects to fill thousands of new orders received Friday "within the next two to three weeks if not sooner."
[Alteraxion.typepad.com] alteraxion > Digital Entertainment Convergence | Consulting ...: RELEVANCEAlthough DVR penetration of 4% is still not considered a meaningful figure within the TV universe (we'll get there at about 25%) the growth rate of 100% from last year may be indicative of significant momentum building up in this space. Assuming this rate of growth continues or even accelerates we'll reach the 25% penetration mark in a little under two and a half years (even though some analysts forecast rates as high as 50% by 2007).
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