PVRLib > Watching commercials anyway
[TV Squad] One of the benefits of owning a DVR is, of course, the ability to skip over commercials, but Scott Colbourne writes in the Globe and Mail that, despite having a DVR that affords him that luxury, he still watches the commercials. He does have a point that commercials can be just as entertaining, sometimes even more entertaining, than the shows they interrupt.
Some related posts from Technorati and Google.
[AdJab] TiVo lays out ad search ideas: The DVR provider wants to apply the same sort of logic to ad delivery as Google does online. Ads would not only be searchable but could potentially be delivered automatically by analyzing viewing history and demographic information.
[Search Engine Guide Blog] Google Puts the Scare in Media Buyers: But few outside of the engineering doctoral degrees at Google think that television ads should simply be utilitarian, rather than entertaining, provocative or annoyingly repetitive--the models that have worked so far. And some media industry executives wonder whether Google, which has already become the most powerful force in Internet advertising, should also become the clearinghouse for ads of all types--a kind of advertising Nasdaq.
[Tivoblog.com] TiVoBlog.com: After all, what better way to watch these events then to TiVo them and bypass all of the stupid commercials. Have you already considered doing this?
[Digitalmusic.weblogsinc.com] The Digital Music Weblog - digitalmusic.weblogsinc.com: The author of the Signal15 blog, avowedly a security egineer who performs penetration testing (of the non-biological sort) for a living, explains how he recaptured hogged hotel bandwidth from a file-sharer. Our expert determined the P2P application being used, sniffed out the culprit’s last name, got his room number from the front desk, and called on the phone impersonating an RIAA official.
[Blog.tmcnet.com] TV Commercials Rule!: "This finding bodes well for TiVo and other PVR/DVR developers, who are hoping to balance viewers' desire to have fewer commercials with the needs of broadcasters and advertisers to better measure their audience and drive more value from advertising," said Kurt Scherf, vice president and principal analyst at Parks Associates.
Reflected tags on Technorati: Blog, Tivo, PVRLib